Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...
CNN/SI, MSNBC, ToysR'Us/Amazon, and even the newly configured Disney/eBay auction site are good working examples of successful Internet co-brands. Through their work, we have learned of five powerful ...
Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...
Crossover marketing is now a prevalent trend in China, drawing the attention of numerous companies and resulting in an abundance of co-branding examples within the industry. Whether it’s the ...
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