Considering A Co-Branding Opportunity? 14 Tips To Avoid Brand Dilution
Companies should establish detailed guidelines to ensure collaborations highlight shared values while preserving distinct ...
Marketing1y
Five Reasons to Co-Brand Your Web Site
CNN/SI, MSNBC, ToysR'Us/Amazon, and even the newly configured Disney/eBay auction site are good working examples of successful Internet co-brands. Through their work, we have learned of five powerful ...
Apple’s cool Major League Soccer logo mash-ups are changing the rules of co-branding
Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...
Warc1y
How to cut through with two brands doing collabs in China every other day?
Crossover marketing is now a prevalent trend in China, drawing the attention of numerous companies and resulting in an abundance of co-branding examples within the industry. Whether it’s the ...