How Coca-Cola conquered the world and captivated America's imagination

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the ...

Diet Coke Has A New Flavor, But It Won't Be On Store Shelves

A new Diet Coke flavor is making a splash this spring, but fans won’t find it stocked in grocery aisles or tucked into convenience store coolers. Instead, the latest release from Coca-Cola is turning ...

Coca-Cola releasing cans with 'local symbols' for all 50 states, DC and PR: Here's what they look like

The image on each can “celebrates something that is unique and special to that state/district/territory," Coca-Cola says.
Marketing Dive

Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Your Hotel May Not Have Your Favorite Soda Anymore! Here’s Which Ones Have Coke and Which Have Pepsi

This news could ruin (or make!) a thirsty traveler’s trip ...

Your next can of Coke might have Mount Rushmore on it

Check your next can of Coke, it might have a South Dakota landmark on it. Coca-Cola has launched cans of its iconic drinks ...

Coke releasing state of Alabama can for America’s 250th birthday: Can you guess what image is on it?

Coke believes Alabama can… and so “can” every other state. The company is releasing state-branded mini-Coke cans in ...

Coke Florida unveils limited-edition America250 commemorative cans

Coca-Cola Beverages Florida unveiled a limited-edition line of America250 commemorative cans Thursday at its Jacksonville ...

Coca Cola unveils mini-cans featuring state designs commemorating America's 250th celebration

Your next Coke may be delivered in a celebratory container. Coca Cola has announced the release of limited-edition mini-cans ...