When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...
(By Pat Bryson) “I can’t measure radio advertising.” Ever heard that? Radio results can be hard to trace because we reach consumers even when they don’t know they are being reached. The messages ...
The next time you turn on commercial radio, the company controlling the ads you hear could be the Internet business Google. The company that made search engines profitable has begun testing its ...
Commercial radio celebrated another milestone in this year’s Q3 RAJARS as it continued to chip away at the BBC’s slice of the ...
Rachel Campbell, campaign director for AusMusic T-Shirt Day, said: “This collaboration was envisioned as a celebration of the ...
For the first time in its entire history, Ausmusic T-Shirt Day will be championed across all of Australia’s major commercial ...
For the first time, Australia’s top commercial radio networks will champion Ausmusic T-Shirt Day.The announcement:For the ...
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STV to create new commercial radio station
STV has announced plans to launch of a new Scotland-focused commercial radio station. The new mainstream music station, aimed mainly at 35-to-54-year-olds, will be available on DAB and online. STV ...
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