In a new study conducted by Prof. Raanan Sulitzeanu-Kenan from Hebrew University and Dr. Taher Abofol and Prof. Ido Erev from the Technion, evidence has emerged regarding the profound influence of ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

If you have ever sat in a business meeting and watched a group coalesce around a false premise or a bad decision, you might be interested to know that conformity in groups is a common experience and ...

Cultural traits—the information, beliefs, behaviors, customs, and practices that shape the character of a population—are influenced by conformity, the tendency to align with others, or anti-conformity ...

A new study looks at the impact of group conformity on task performance in various environments and leverages insights from cultural evolution, social learning, and social psychology to experimentally ...