“We found that almost a third of Americans say that they've changed their spending or savings habits because of the recent ...

Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

Whether a tool is powered by AI or people doesn’t matter. Customer behaviour around insurance has remained largely unchanged ...

India’s consumers are more selective in fashion spending. Demand remains but decisions are slower. Value and usage matter ...