This past week I had the opportunity to talk to Don Taylor with HSPO and our sales team about how one can improve the sales process and to figure out why clients went with your company and why they ...

You must know your target audience when capturing a customer profile during the naming process. Your target audience is a homogeneous group of consumers who are most likely to purchase your products.

To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

A Consumer Reports investigation reveals how the grocery chain tracks purchases and sells customer information to third ...

When you know your customers' needs, you can tailor your small business to meet them. One of the best ways to understand your customers is by creating customer profiles, or documents that list what ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most new business owners have trouble determining their ideal customer. For some reason, ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

FUTR has completed the pre-beta integration of all FUTR Payment profiles into the broader FUTR AI Agent App This integration involved creating a smart FUTR Vault for each of the 42,000 current FUTR ...

Consumer Reports investigation uncovers Kroger’s widespread data collection of loyalty program members to create secret shopper profiles Investigation reveals that profiles can be inaccurate and may ...

A new Consumer Reports investigation reveals one retailer pushing the limits, raising questions about how much personal information consumers are giving up — and who might follow their lead.