Oklahoma City Thunder guard Shai Gilgeous-Alexander already leads the way in aura and the NBA MVP race. Soon, Gilgeous-Alexander will have a firm grip on the sneaker industry. Last month, ...

Oklahoma City Thunder point guard SGA debuted the upcoming Converse SHAI 001 Premium "Steel" colorway against the Los Angeles ...

Oklahoma City Thunder point guard Shai Gilgeous-Alexander is on a historic run. The reigning NBA MVP is dominating the league once again, while putting his foot down in the sneaker industry. Last year ...

Like an MCU movie, Shai Gilgeous-Alexander spent the whole week teasing his first signature shoe debut underneath our noses. The MVP candidate spent the last few games entering NBA arenas with ...

Converse has officially launched the highly anticipated SHAI 001 “BUTTER,” the debut signature shoe from NBA Champion, MVP, and Converse Basketball Creative Director, Shai Gilgeous-Alexander, and it ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. The path to superstardom in the NBA comes with unique ...

The sneaker community can no longer question the popularity of Oklahoma City Thunder point guard Shai Gilgeous-Alexander's first signature Converse basketball shoe. The reigning NBA MVP and Finals MVP ...

A new collab with Engineered Garments puts a fresh spin on the ’80s-era Weapon.