1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

When we started our business, it wasn’t with the intention we would spend all our time hunting down leads and searching for that next sale. We had a vision of helping people in some way or another, in ...

Most of the content we interact with online is intended to make us take an action, such as following a link, upvoting a post, downloading a study, signing up for a trial, etc. However, those who ...

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...