Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond ...
That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and ...
Drawing on insights from more than 1,000 campaigns, the report challenges the notion that direct mail is outdated, emphasizing instead its continued effectiveness in a fragmented and digitally ...
Common wisdom has it that email, once it had appropriated copywriting techniques like the Johnson Box, thoroughly supplanted direct mail. Don’t believe it. Direct mail is adopting tools that work in ...
In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...
To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...
SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...
Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...
When asked what action they would take after receiving a piece of direct mail, respondents indicated they are most likely to visit a brand’s website or research the company (36.9 percent), keep the ...
In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...
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