Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

Taradel reports that integrating digital marketing with direct mail yields better engagement and ROI, as multichannel ...

PERSONALIZED POSTAGE: While the usage of digital mail dwarfs traditional postage in terms of raw numbers, direct mail is vitally important to millions of people across the country. February 8, 2016 ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

In today’s world, email inboxes are exploding with blasts and social media alerts. Just think about the dozens of promotional emails you delete each day. That’s a big reason direct mail services can ...

This article was originally published by Dawn Burke, Marketing Manager, at Suttle-Straus in Waunakee, Wis., on the Suttle-Straus blog. There are many ways to send direct mail pieces — from flat ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

This past summer, the Consumer Financial Protection Bureau (CFPB) published a report that took a close look at the advertising landscape of the reverse mortgage industry, with a particular focus on ...