In this article, experts from key streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery while speculating on how it will impact the future of ...
The Financial Express on MSN
91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season
The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video ...
Mobile marketers often have a hard time determining the impact of CTV ads on their overall advertising strategy. But with the right signals in place, it gets a lot easier. On Tuesday, Roku and ...
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