Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm. Online retail ...

Given a choice, business leaders would rather make data-driven decisions about campaigns, products, and operations than rely on anecdotal customer information or intuition. This fact is giving rise to ...

This sponsored content is brought to you by Melissa. Ecommerce businesses can better understand and serve their clientele when interactions are powered by clean customer data. Customer profiles that ...

For nearly two decades, ecommerce measurement followed a familiar playbook. Browser-based tracking pixels captured clicks, page views, add-to-cart events and purchases, translating digital behavior ...

Charm tracks millions of stores and uses features and signals such as proprietary growth, success stores, brand contacts, distribution platforms, revenues, social media followings and more. Charm’s ...

And as measured as a percentage of overall retail sales — after plateauing through the last few years — eCommerce is gaining some ground again. As measured through Census Bureau data and PYMNTS ...

Data is the lifeblood of B2B eCommerce. It flows through every stage of a seller’s operation, from production and purchasing, to transportation, storage, sales, and delivery. And that’s just the ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

Co-founder & CEO at Mine, a smart data assistant that connects consumers and companies around data privacy rights. business.saymine.com. Virtual retail platforms have experienced impressive growth ...

Opinions expressed by Entrepreneur contributors are their own. Nowadays, it can sometimes feel like brick-and-mortar retailers are at a distinct disadvantage compared to their ecommerce peers. Reports ...

Staying competitive in the eCommerce landscape requires agility and flexibility to pivot business strategies and adjust to changing consumer preferences and economic conditions. Alternative data from ...