If you’ve spent an afternoon (or 20) trawling through the muddy depths of a corporate inbox, you may be surprised to learn the original purpose of email was to build relationships, specifically within ...

Just because you have someone’s email address, doesn’t mean you have their attention. With every email you send, you have to win it from scratch. Securing opens, reads and clicks is no easy task.

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. If time is money, small business owners that don’t take advantage of AI tools like ...