The event unfolded in acts: atrium, galleries, and the Garden Pavilion. Each transition felt like a scene change, adding ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. PR events serve many functions. They’re an opportunity to ...

Opinions expressed by Entrepreneur contributors are their own. What does it take to turn a well-branded event into a highly-anticipated piece of programming? While the event marketing and production ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

“I just delivered one of the best seminar presentations of my life,” said the professional. “Too bad only six people showed up.” All too often we hear such (very avoidable) laments. Firms decide to ...

Thousands of events around the world have been scrapped because of health concerns amid the ongoing pandemic. As a result, many organizations have turned to virtual functions to showcase their goods ...

Opinions expressed by Entrepreneur contributors are their own. We had already downed four espressos each and were starting to speak very quickly about our two-day workshop. Dave Dee, my co-host on the ...

Ask 100 B2B event organizers how to execute effective event design, and you'll get 100 different answers. So to get to the truth we at Splash analyzed 37 design-related metrics for the ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Rhode’s “pocket-sized pop-up” became a surprise hit this summer, transforming a tiny storefront in ...