Examples of Semiotics in Advertising. Semiotics are frequently used in advertising to signify an advertiser's message through the use of signs or symbols.

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

The music, actors, attitude and tone of voice used in a commercial must complement brand expression, for example. All elements in the ad should harmonize with the company's logo.

From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real.

You may be familiar with the idea of living “la dolce vita,” the Italian phrase meaning “the sweet life,” but what about living “la dolce Velveeta”? Today, the Kraft Heinz-owned brand ...

The latest example of this fixation can be found in the logo for the 2019 Major League Baseball All-Star Game, which will be held in Cleveland.