Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Alok Kulkarni is Co-Founder and CEO of Cyara, a customer experience (CX) leader trusted by leading brands around the world. We’ve all heard the expression, “You never get a second chance to make a ...

Frederick Reichheld, who is a fellow at Bain & Company and founder of Bain’s Loyalty practice, popularized the notion of “good profits” and “bad profits.” Good profits are the result of delivering a ...