We saw a wave of wild gachas take over mobile gaming in 2025, with everything from Umamusume to Persona 5: The Phantom X and Madoka Magica Magia Exedra, and the people have made themselves clear: we ...

When Genshin Impact exploded in 2020, it didn’t just popularize gacha -- it redefined the niche business model. A Chinese developer most people have barely heard of convinced investors that gacha ...