How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

I’ve just spent a week in Tokyo with Fender (y’know, that small-time, guitar-making operation) for its Fender Experience 2025 event: an open-to-the-public celebration of music, design, and artistry, ...