Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

Fevicol, the flagship product of Pidilite, is all set to make noise in international markets, which will be similar to the Indian way. Fevicol is already being exported to over 15 countries, among ...

A study reveals 87% of Gen Z and Gen Alpha engage with funny brands, favoring humorous ads that stop their scroll and boost ...

Amidst myriad emotions around Prince Harry and Megan Markle’s exit from their duties as royals, adhesive brand Fevicol managed to find a desi connection with its quirky social media campaign. With ...

In the normal course, a company that makes adhesives, sealants, construction and other industrial chemicals is likely to be consigned to the pages of commercial handbooks, of interest to carpenters ...