A Unilever advert for Flora butter featuring celebrity chef Gary Rhodes has been banned by advertising watchdogs in the UK for being “misleading”. The advert, which claims people prefer Flora Buttery ...

The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...

Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle? In this day and age you really do have ...

Flora has changed the recipe of one of its dairy-free spreads following pressure from customers. The firm has added buttermilk to Flora Butterly after discovering that "some customers are not ready to ...