The food seen in advertisements rarely looks ordinary. Every ingredient, color, and angle is carefully arranged to make the dish appear irresistible. This process, known as food styling, plays a major ...
A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight and overweight viewers, ...
A new Edith Cowan University study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message may be ...
The U.K.’s new junk-food advertising ban is sweeping. Its impact is vast: No TV ads for foods high in fat, salt or sugar before 9 p.m., and no paid online ads at all. The goal is curbing the obesity ...
As a registered dietitian and a proud Chico State alumna, I was alarmed by the “Eat Real Food” commercial that aired during the Super Bowl, particularly its claim that “processed food kills.” This ...