Toward the end of 1957, long before the action in the “Ford Vs Ferrari” movie happened, the Ford Motor Company was unveiling ...

SP40 Restomod Speedster is based on a car you don’t remember, its boat-tail form filled with modern engineering and a manual ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

Ford Motor Co.’s Edsel remains one of the biggest flops in corporate history. But no one knew that in late summer 1957, when the company introduced its new model with animated hoopla that included ...

If Juliet (that Juliet) was right, naming things wouldn’t change what they really are, and a rose, “by any other name, would smell as sweet.” Except the human brain is wired to draw connections ...

The Edsel has never been a hit, but like many other short-lived nameplates, it has become particularly desirable in the world of collectors. Finding an original Ford Edsel in good shape isn't easy.

Edsel Ford’s many achievements at his dad’s place have been unfairly tainted by the infamous 1958-60 sedan flop that took his name over a decade after he’d died. But the SP40 Speedster celebrates this ...

Dave Kirkel, 75, of Cary, Ill., a retired plastics-company owner who now owns a model-car store, on his Edsels, as told to A.J. Baime I like oddball cars, what some people call orphan cars. These are ...

Despite an exciting entry, Ford's forgotten luxury marque only lasted a couple of years before its eventual axing. It's not uncommon for popular automakers to form entirely new sub-brands in order to ...