Ford has had to lower fuel-economy ratings on a number of 2013 and 2014 model-year vehicles, namely its hybrids. And that may force the US automaker to rethink some of its marketing strategy ...

Ford Motor Co. is launching a plan for hybrids and plug-in electric vehicles it hopes is smarter than its rivals strategy ... Ford's group vice president of marketing, sales and service.

Ford Motor is focusing on marketing vehicles not just as transportation but as ... associate director for global automotive practice with Strategy Analytics in Newton, MA. Losing interest in carrying ...

Ford CEO Farley ... investments and strategy. Industry experts suggest that U.S. automakers should have focused on smaller EVs and cheaper battery technology sooner. Ford Motor Co. CEO Jim Farley ...