No7 has launched an AI-powered personalised foundation shade finder to provide customers with the best product recommendations based on their unique skin needs and skin tone. In partnership with ...

Bobbi Brown, 66, shared a “public service announcement” about how to “choose the correct color” of foundation to match your skin tone. The makeup artist dispelled “misinformation” about shade matching ...

When it comes to makeup, there's nothing quite as rewarding as finding the perfect foundation for your skin. Finish, wear, and shade are critical components to consider when hunting for your ...

Our complexions come in various coffee colors. Start with the right foundation to bring out its best. In our September issue we curated a few of our faves that blend seamlessly. Before you take a look ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...