The Boston Celtics' classic green-and-white jerseys are getting something new: a green-and-white sponsor patch. The C's and General Electric announced a partnership Wednesday that will include the ...

FORT WAYNE, Ind. (WANE) Three weeks after the 15 letters that spelled General Electric were pulled down from the iconic sign atop the downtown GE campus, the popular logo suffered the same fate Monday ...

In April 2016, the NBA announced it would start a pilot program for jersey sponsorships after testing it out at the 2016 All-Star Game, where a KIA logo was patched onto jerseys. The Celtics are the ...

Add Yahoo as a preferred source to see more of our stories on Google. A General Electric logo patch is displayed on a Boston Celtics uniform during a news conference Wednesday, Jan. 25, 2017, at GE's ...

Boston Celtics co-owner Steve Pagliuca knew General Electric chief executive Jeff Immelt wanted to use the company’s move to Boston as a way to help change its image and to boost its global profile as ...

GE Healthcare Life Sciences of Marlborough, no longer part of Boston conglomerate General Electric, now has a new name and logo. The company is now known as Cytiva, changing its familiar GE logo for a ...

Boston Celtics owner Wyc Grousbeck was expecting more of a fight when he and his partners approached franchise patriarch Red Auerbach about having cheerleaders perform at games. The Celtics were the ...