EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.
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EA exec says in-game advertising is a huge opportunity for devs, especially for games like Skate
As if we haven't suffered enough ...
Game Rant on MSN
'That's a huge opportunity' EA exec talks in-game advertisements
An EA executive discusses how video games have a great opportunity to integrate brand deals and targeted ads into their ...
An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.
GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. EA CEO Andrew Wilson has said in-game advertising could become a ...
Electronic Arts launched "EA Advertising", a new platform for integrated real time in game advertising across its portfolio. The company also released EA SPORTS UFC 6 with new technology and gameplay ...
AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...
GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...
Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...
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