Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

PXG partnered with PGA Tour Superstore, the first step in a nationwide expansion that increases access to PXG’s custom-fit ...

The Ping hybrid has been a long stay in the golf bag for this gear nut. Here's why the G440 elevates that position even ...

BELOIT (WREX) - We've seen athletes continue to evolve their training in their respective sports as more technology becomes available, and golf is no exception. Ironworks Golf Academy in Beloit ...

What golf ball did you use in your last fitting? It better be the golf ball you’re playing most often. On this week's episode of GOLF's Fully Equipped, Bryan LaRoche, owner of Fleming Island, FL's ...

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...

DANVILLE, CA - SEPTEMBER 25: Suzann Pettersen of Sweden waves to the crowd on the 18th hole during the second round of the CVS/pharmacy LPGA Challenge at Blackhawk Country Club on September 25, 2009 ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...