After years of legal proceedings, the Google antitrust case has finally resulted in a ruling with real-world impact—though perhaps not in the way many expected. Rather than forcing dramatic changes, ...
Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will ...
What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...
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