Above all design guidelines, the most important criterion is whether the logo reflects the character of the company. The emotions that the logo evoke should be appropriate to the company values. For ...

A great logo won’t make your business… but a terrible logo can go a long way towards breaking your business even before it gets off the ground. So how do you design an innovative logo for your startup ...

As business owners and entrepreneurs, we tend to think of our logos as permanent. We don’t consider them fluid properties; they’re stable, reliable hallmarks of our brand. Looking back over my career ...

Opinions expressed by Entrepreneur contributors are their own. Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is ...

"Memorable logos often come from outside the box thinking." In case you haven't heard, after almost 100 years MGM has updated their classic lion roaring logo to a brand new all-CGI lion. Yes, it's the ...

You’ve likely heard the saying a million times: Don’t judge a book by its cover. But if you ask Distinee Gayle, she’ll admit that many of us are unavoidably guilty of it—particularly when it comes to ...

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos. So, you’re starting a business ...

What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or lack thereof? If you’re Siegel+Gale, you ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...