In the mid-'90s, email experts strongly urged, for varied reasons, against using HTML formatting in email marketing messages. But those reasons have largely been made anachronistic by today's ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

If you’re looking to attract and convert new leads, email marketing remains one of the most effective strategies available. It allows you to connect with your audience through automated, personalized ...