Back in 2019, Harley-Davidson released the LiveWire, its first all-electric motorcycle. Now it plans to use the LiveWire name to launch an all-electric motorcycle brand. LiveWire will announce its ...

As it was trying to bolster its income by getting access to new segments back in 2021, American bike maker Harley-Davidson launched something called H-D1 Marketplace. It’s been around ever since, ...

Since Jochen Zeitz stepped into the role of CEO, Harley-Davidson has been focused on the company’s “Rewire” strategy. This consisted of putting the focus back onto HD’s core customers. In the summer ...

The FINANCIAL — With the Harley-Davidson Museum in downtown Milwaukee as a backdrop, hundreds of motorcycle enthusiasts in the audience, and the Harley-Davidson Screamin’ Eagle/Vance & Hines Pro Stock ...

Harley-Davidson's annual report for 2024 is out. Sadly, its numbers do not look good. The company recorded a 60% drop in motorcycle revenue and sold 53% fewer motorcycles in its last quarter compared ...

It’s time to roar into one of the most exciting weekends of the Great Milwaukee Summer, as the 2025 Harley-Davidson Homecoming Festival takes over Milwaukee from Thursday-Sunday. This year’s event ...

It’s the first time you’ll be able to get an official Harley-Davidson–licensed truck on a General Motors platform. Ford offered its own HD model from 2000 to 2012, but neither it nor GM are directly ...