MIAMI, Fla. — The war between rival liquor giants Bacardi and Pernod Ricard over who owns the rights to the name Havana Club has been in U.S. courts for years, but Bacardí is courting public opinion ...

Pernod Ricard’s Cuban rum brand Havana Club has joined forces with rap artist Frenna, to launch a new limited edition bottle of Havana Club 7. As part of the brand-new campaign, ‘A Toast to the ...

Heading out of José Martí International Airport and towards the Cuban capital of Havana, the Caribbean island’s affiliation with rum is immediately apparent. Amidst the myriad of Ché Guevara T-shirts, ...

Havana Club is hoping that a newly implemented brand vision and updated packaging for its core product Havana Club 7, will help to “re-establish integrity and balance” in the rum brand. The Pernod ...

SAN JOSE DE LAS LAJAS, Cuba (Reuters) - Havana Club will keep churning out its famously smooth rum even as Cuba's sugar cane harvests plummet to historic lows and tensions ratchet up between ...