Italian carmaker Ferrari and American toymaker (they like to be called media franchise) Hot Wheels are no strangers to partnerships. Ever since Hot Wheels came about in 1968, the two have partnered ...

A quick, real-world anecdote: Walking through the Ferrari museum in Maranello to exit through the gift shop, you pass some small-scale die-cast Ferraris under a glass display case that are priced at a ...

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...

Limited-edition die-cast set available for pre-order now on Mattel Creations with additional products releasing throughout 2025 and beyond EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc.

I woke up to some great news this morning. I had already noticed that a shop in the USA had opened the pre-orders for the latest Hot Wheels Boulevard set the night before. But it’s slightly out of ...

The debut reveals nine models, in fact, and each one punches far above its weight in the categories of design, nostalgia, and flat-out desirability. This is no mere toy release. It’s a tribute, a ...

Hot Wheels is once again partnering with Ferrari, bringing fans of both brands the opportunity to own iconic Ferrari models in miniature form. After more than a decade since their last collaboration, ...

John Neff is a veteran automotive journalist with over two decades of experience leading major outlets such as Autoblog and Motor1. Beginning his career as Editor-in-Chief of Speed, Style & Sound, he ...

For the first time in 10 years, Ferrari is returning to the Hot Wheels diecast collection. Mattel announced the news at the Nuremberg International Toy Fair, unveiling plans to release a full range of ...