As businesses strive to optimize marketing strategies and improve ROI, AI-driven data analytics continues to play a key role in the industry.

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

In the modern world of Big Data, it may seem attractive to gather as much as you can, but the reality is that less is often more. Big Data may be stealing the limelight for its novelty and sheer size, ...

The CEOs at America's fastest-growing small businesses are overwhelmingly enthusiastic about artificial intelligence.

But how? Data, of course, plays a huge role. Digital experience analytics, in particular, have the power to inform decisions on marketing spending by taking a close look at the effort-return ratio.

Predictive analytics is a valuable data processing tool that helps businesses understand and forecast customer behavior and performance. To stay competitive in your digital marketing efforts ...

Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing, sales and customer service ...

Discover how customer analytics powers up personalized marketing and customer retention to drive your business success.

Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement.

Qualitative research techniques like web scraping can help to reveal the competitors' advantages and explores the target audience's desires.

It's become clear that the true political star of the 2012 election was Big Data. There is much that marketers can learn from its meteoric rise. Trumping the old-school, gut-instinct days of electoral ...

Google Analytics was not intended to do everything. Here are 5 things GA can't tell you and how to get the missing information.