Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy drink have made their way into cafes, restaurants and even people's homes.

Blend your strawberry matcha: For a twist on a copycat Starbucks green tea frappuccino, blend the matcha with milk and ice in ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

Thinking about jumping on the matcha bandwagon? Here's how it stacks up next to traditional green tea. The trend started in the form of lattes—but people aren't just sipping the stuff anymore. They’re ...