HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

When you're staring at the blinking cursor, nothing else matters. You're just totally stressed and hoping something changes.

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Writing science fiction can be difficult and fun — creating new worlds, predicting new ways of living — but how do you know where to start? Robert Grant has written a book, “Writing the Science ...

Earlier today we showed you some awesome AI video tools, we also showed you how to create AI-generated videos with InVideo, in this guide we will show you how to use ChatGPT to create scripts for your ...

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...

Actors often set out to write a project for themselves upon industry advice as a way to increase exposure and create content that highlights the “roles they want to play” or how they hope the industry ...