Safari’s latest 16.4 update lets web apps send alerts to your home screen without needing to download an app.

They’re also strictly opt-in based. No website can send you push notification unless you opt into their updates, according to Chopra.

Apple iOS 16.4 is bringing Safari web app push notification support for iPhones. Apple iOS 16. 4 and iPadOS 16. 4 are gearing up to bring Safari web app push notifications to iPhones and iPads.

Changes to Apple's App Store guidelines have opened up the floodgates to a potential barrage of ads sent to users via push notifications. On Wednesday, the tech giant announced changes to its ...

Brief: Apple updated its App Store Review guidelines to let apps send advertising as push notifications. However, the iPhone maker is requiring app developers to seek explicit permission from ...

Apple's new guidelines on marketing push notifications are a positive development for mobile marketers that seek to reach consumers with targeted ads on Apple devices. Because Apple will require ...