The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...

If you want to make people laugh, you really better make them laugh. While this insight should be sent, post haste, to network sitcom producers, Unruly Media, the social media platform that is a ...

Meg Ryan and Billy Crystal reprise their roles from "When Harry Met Sally" in a Super Bowl 2025 ad from Hellmann’s. The best Super Bowl 2025 ads airing in Sunday’s game will do a lot more than make us ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse playbook that is starting to show its age. Despite the familiar tactics, ...

In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl. It was also hard to throw a Pepsi can without hitting a car ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...