Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

In the running to win Gold, Silver or Bronze during the festival are major brands across sectors such as retail, travel, food ...

IKEA is coming to London's Oxford Street, and it's made its presence known via its iconic giant blue tote bag, which is covering the scaffolding on its new site. It certainly beats the usual 'coming ...

The message behind the news that Ikea has spent $213 million on a large retail space in downtown Manhattan should be hitting ...

The big blue bags at Ikea are almost as famous as the Ikea logo itself, and have become a recognisable symbol of the brand – something many shops aspire to, I'm sure. Following on from its The Giving ...

Discover how Ikea is transforming the Indian kitchen market with innovative designs and solutions. Explore the shift from ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...

The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

Summer was approaching in southern Sweden, but in a small town deep in the forest, the scene was already set for Christmas. Inside a studio spanning more than 8,600 square feet was a room decked out ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.