Internet search engines allow advertisers to sponsor keyword-related searches. Even if the keyword use of a trademark is contractually authorized, it is unlawful if the use could confuse consumers.
On July 29 2010, China Internet Information Network Centre (CNNIC), the Chinese registrar for internet keywords and wireless keywords, issued new policies for resolving internet keyword and wireless ...
Internet search engine providers allow advertisers to sponsor search terms known as keywords. When a particular keyword is used in a search request by an Internet search engine user, that particular ...