In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Users will be able to choose from Alexa styles like Brief, Chill or Sweet, Amazon says.

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this ...

Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

Amazon has outlined multiple access tiers for Alexa+, which has started to roll out in the US, including a paid subscription for non-Prime members and free access to Prime members ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon released a new Super Bowl commercial featuring Chris Hemsworth and Elsa Pataky to introduce Alexa+, underscoring how the ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...