Philip Morris' iQOS device can collect user data. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits.

What is Iqos, though, and how is it any different from a vape? Altria began developing Iqos with cigarette behemoth Philip Morris before the companies split in 2008, according to CNBC.

IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

An advisory panel to the Food and Drug Administration recommends the agency accept Philip Morris' claims that its iQOS device, a cigarette alternative, reduces exposure to harmful chemicals.

WASHINGTON — The Food and Drug Administration said Tuesday that it would permit the sale of IQOS, a “heat not burn” tobacco device made by Philip Morris International, in the United States ...

Innovation, design, change, creative revolution. Philip Morris Italia, in collaboration with Vogue Talents, launches IQOS MASTER STYLE, a scouting initiative to support the most promising young ...