Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Add Yahoo as a preferred source to see more of our stories on Google. If you haven’t ventured into the world of Korean makeup quite yet, you might wonder if it’s worth exploring. But as millions of ...

While Korean skin care has taken the US by storm, the best Korean makeup products deserve just as much of a spotlight. These cosmetics boast similarly innovative formulas as their skin-care ...

I wouldn’t dare challenge your familiarity with Korean skin care products (and if you don’t have a sheet mask, an essence, or a BB cream in your stash, where ya been!?). Korean makeup, however, is a ...

Ever since South Korea introduced the UK to BB creams back in 2011, we've been looking to the far East for the latest makeup and skincare innovations, and so far, we’ve not been disappointed. SoKo has ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really goes to show. Think sheer, skinlike finishes with a whisper of natural-looking ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

Few beauty trends have dominated 2015 quite like the meteoric rise of Korean beauty. In fact, at this point I think it's fair to call it: 2015 was the year of Korean beauty. It seemed like there was a ...

You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korean beauty makeup products tend to reflect the ...