L'Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

The time she wrote the advertising copy: “I was 40 when I did my first hair color commercial with L’Oréal and I remember thinking, ‘I’m too young to be doing this [ad about covering gray].’ ...