Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

Whether you're going through a break-up or simply fancy trying out a new persona, switching up your hair colour is one of the fastest and most effective ways of experimenting with the transformative ...

Anyone who colors their hair knows that it can be a time-consuming, expensive and meticulous process. The last thing you want is to ruin a perfect single-process or fresh highlights by using the wrong ...

L’Oréal S.A. (OTCPK:LRLCF) (OTCPK:LRLCY) announced on Monday that it had signed an agreement to acquire Color Wow, known as one of the world's fastest growing and most innovative professional haircare ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...