Amazon currently has it priced at $799.99 for Prime members, which is a whopping 38% off its $1,299.99 MSRP and its lowest price to date. (Before now, it's never dipped below $999.99.) For comparison's sake, it was stuck at full price on the LG website when we last checked.

The base Fire HD 10 has dropped back down to its lowest price to date. You can snap up one of Amazon's tablets for $75 ahead of the October edition of Prime Day. Take a bite out of these delicious deals including AirTags for $25, over 30% off AirPods and over $90 off an Apple Watch.

LG 65" B4 OLED 4K TV: was $1,596 now $1,296 @ Amazon The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode.

A record 83% of U.S. households now shop with Amazon, which analysts say is directly related to the company’s push into everyday essentials

It normally retails for $999, but Amazon has it on sale for just $749 (or $250 off) ahead of Prime Big Deal Days, which is its lowest price since launch. As far as we can tell, the only other time it's gotten that cheap was over Labor Day weekend at Best Buy, and it was limited to paid My Best Buy members.

LG 55" C4 OLED TV: was $1,999 now $1,296 @ Amazon The 55-inch LG C4 OLED is one of the best all-around TVs you can buy right now, especially once you factor in its price relative to higher-end TVs. It offers a stunning picture and an array of features for gaming and beyond, all wrapped up in an elegant, wafer-thin design.

Ahead of Prime Big Deal Days, we're tracking deals on headphones and speakers. Historically, we've seen some of our favorite headphones drop to their lowest prices during Prime Day, and we're already seeing early signs of that — AirPods Max are back down to $399.

Prime Day is back with Amazon’s “Prime Big Deal Days” officially running from October 8-9, with deals likely to continue into the weekend. The October Prime Day is designed for shoppers to get a head start on holiday shopping,

Amazon’s Prime Big Deal Days is returning this week (October 8 and 9, to be exact), and the deals are already shaping up to be bigger and better than last year’s inaugural event. As with Prime Day, the internet-famous two-day sale is taking place on devices all over the world,

Amazon has once again decided to host a Fall Prime Day in October. It’s called ‘Prime Big Deal Days’, and it’s technically taking place on October 8 and

Amazon’s Prime Big Deal Days return this week — and the popularity of the October sales push could threaten next month’s Black Friday as the main shopping day for discounts. Amazon sellers have seen a large boost in sales during Big Deal Days,