Lacoste is swapping out its signature crocodile logo with 10 other animals, all on the endangered species list, for a limited time. The “Save Our Species” collection, in partnership with the ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

Add Yahoo as a preferred source to see more of our stories on Google. Lacoste and National Geographic have joined forces on an eco-responsible capsule collection that celebrates the diversity of the ...

There aren't many guys who get to claim icon status in two different fields, but René Lacoste is one of them. The ferocious French tennis player dominated the game in the '20s and early '30s-winning ...

Lacoste’s crocodile is not merely a logo on a polo shirt. Once used to describe a player’s style on the tennis court, it has transcended into a global brand and a focal point for philanthropic ...

Netflix and Lacoste are seeking to elevate fandom wear with a new collection inspired by eight of the streamer’s top properties. Articles of clothing inspired by “Stranger Things,” “Bridgerton,” ...

The iconic crocodile logo on Lacoste polo shirts is going away. At least temporarily - and for a good cause. The brand announced the crocodile will be replaced by designs of 10 endangered animal ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Ever wonder how the crocodile ended up as the brand ambassador for a ...

When you hear the word preppy does it conjure up images of plaid skirts, argyle socks, sweaters tied around the necks of characters that answer to names like “Buffy” and “Chipper” driving down the ...

Branding is fragile, which is why so many companies have undermined their brands with a single foolish move. You might think the news today that Lacoste removed its trademark crocodile from a limited ...