Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 — most recently growing 6 percent in ...

Exclusive interview with Abdul Rahim Shaikh Shahid, Head, R&D, Lattafa Perfumes R & D is extremely vital to Lattafa, especially because of the nature of the business. Perfumery is a field that cannot ...

In your 30s and 40s, your perfume defines your presence: these Arabic scents blend luxury, sensuality, and lasting power ...

In conversation with Shaikh Shahid Ahmed, Founder and Director, Lattafa Perfumes I arrived in Dubai about four decades back from Pakistan and started working with my uncle at his perfume store, and ...

From men’s fragrances to body mists to “blind buys” and beyond — today’s fragrance trends are raging on TikTok Shop. The e-tailer is propelling fragrance brands new and existing to new heights, data ...