Oud (or agarwood) is a rare and precious resin derived from the heartwood of Aquilaria trees, and it is known in the fragrance world as “liquid gold.” Oud is one of those fragrance notes you either ...

Exclusive interview with Abdul Rahim Shaikh Shahid, Head, R&D, Lattafa Perfumes R & D is extremely vital to Lattafa, especially because of the nature of the business. Perfumery is a field that cannot ...

Founded in the UAE, Lattafa has grown into a global brand with a presence in 147 countries Each Lattafa fragrance tells a story — oud, amber, and rare florals wrapped in elegance and identity Lattafa ...

Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 - most recently growing 6 percent in ...