Viral brands like Lattafa are netting as much as $7.6 million in sales each month on Amazon as Arab fragrances boom globally.

Exclusive interview with Abdul Rahim Shaikh Shahid, Head, R&D, Lattafa Perfumes R & D is extremely vital to Lattafa, especially because of the nature of the business. Perfumery is a field that cannot ...

Here are nine of the best Lattafa perfumes for women under ₦50,000. They are affordable, long-lasting, and absolutely stunning. When it comes to selecting a fragrance that’s as multifaceted as a woman ...

Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 - most recently growing 6 percent in ...

In conversation with Shaikh Shahid Ahmed, Founder and Director, Lattafa Perfumes I arrived in Dubai about four decades back from Pakistan and started working with my uncle at his perfume store, and ...

Khamrah or Khamrah Qahwa—dessert-like luxury or spicy sophistication? Here’s how to pick your next signature Lattafa perfume. Since 2023, we’ve witnessed the steady rise of Arabian perfume houses ...