Our pick for the best lead tracking software overall is Hubspot CRM, for its lead capture tools, analytics, and flexible price plans.

Anyone who works in sales knows that lead tracking is a must. Knowing when a potential customer opens an email, clicks a link, views your company’s website, mentions it on social media—this is ...

Lead tracking is the process of tracking the activity of potential customers, from initial touch to close, and keeping an organized record of that activity for analysis and marketing optimization.

And given that lead-tracking solutions can store large quantities of information about customers, some of it of a sensitive nature, security is another important facet of any program.